{"id":666,"date":"2026-08-31T09:18:30","date_gmt":"2026-08-31T09:18:30","guid":{"rendered":"https:\/\/businessrelocationdigest.com\/?p=666"},"modified":"2026-08-31T09:18:30","modified_gmt":"2026-08-31T09:18:30","slug":"john-samuelsen-and-the-art-of-strategic-petrol-bomb-throwing","status":"publish","type":"post","link":"https:\/\/businessrelocationdigest.com\/?p=666","title":{"rendered":"John Samuelsen and the art of strategic petrol bomb-throwing"},"content":{"rendered":"<div>\n<p>John Samuelsen is always on. But in rare moments of downtime from organizing workers or traveling to organize workers, the Transport Workers Union international president likes to read.<\/p>\n<p>Read more <a href=\"https:\/\/businessrelocationdigest.com\/?p=665\">AOC rejoined DSA this month after 7-year absence<\/a><\/p>\n<p>Currently, Samuelsen is reading \u201cSome Principles of Maritime Strategy,\u201d the 1911 treatise by British historian Julian Corbett. \u201cI\u2019ve read \u2018Art of War,\u2019 unlike every other freakin\u2019 union president that just doesn\u2019t put it on the bookshelf behind their Zoom background,\u201d he said over Turkish tea in southern Brooklyn, noting he\u2019s probably read the Sun Tzu strategy book at least 20 times. But Corbett\u2019s book on naval warfare is presenting him with new tactics to consider.<\/p>\n<p>\u201cI\u2019m applying that to all these political fights that I\u2019m in, where nothing is static. Everything\u2019s changing, and reading this book on maritime law strategy has really helped me,\u201d Samuelsen animatedly explained. \u201cIt\u2019s really wild.\u201d<\/p>\n<p>And Samuelsen finds himself in plenty of fights. The bombastic trade unionist is known for his pugilistic public persona and imposing physical presence. But he\u2019s also known to be basically the same guy in private as he is out on the streets. One labor operative described him as a \u201ccurmudgeon\u201d and a \u201ccrazy uncle.\u201d But those who have worked with him \u2013 and even against him \u2013 know Samuelsen isn\u2019t one to be ignored.<\/p>\n<p>\u201cHe would be a chess master if he isn\u2019t already,\u201d said Lisa Daglian, executive director of the Permanent Citizens Advisory Council to the Metropolitan Transportation Authority. He\u2019s always thinking five steps ahead, she said. That ostensibly applies to his seemingly quixotic \u2013 and increasingly personal \u2013 fights against the likes of Gov. Kathy Hochul, and New York City Council Speaker Julie Menin and council members planning to ban horse carriages in Central Park. Many observers just don\u2019t see his vision \u2013 or worse, think he\u2019s completely lost the plot.<\/p>\n<p>But for Samuelsen, whose idols include the likes of TWU founder and labor icon Mike Quill and Irish radical James Connolly, the big, public and very old-school union fights are his bread and butter. While that style may be something of a dying breed in the evolving world of labor politics, Samuelsen\u2019s brand of union leadership appears to still be working for him. Unlike other leaders of major unions in New York, he hasn\u2019t faced a significant insurgent challenge, even after some setbacks.<\/p>\n<p>Despite his over-the-top insults, dogged protests and ads so audacious they border on satire, Samuelsen insists there is a well-thought out plan. \u201cI don\u2019t throw petrol bombs without seriously considering why I\u2019m throwing that petrol bomb, what my goal of throwing that petrol bomb is, what I\u2019m trying to accomplish, what the counterpunch is going to be (and) who\u2019s going to throw a petrol bomb back at me,\u201d he said.<\/p>\n<p><strong>\u201cPiss and vinegar\u201d<\/strong><\/p>\n<p>Although Samuelsen came from a working-class, Gerritsen Beach, Brooklyn, family with two union-member parents, that wasn\u2019t what instilled the union bug in him. And leading TWU Local 100 \u2013\u00a0let alone the roughly 165,000-member international union \u2013\u00a0isn\u2019t necessarily where the New York City subway track worker saw himself when he first started in 1993. But that\u2019s not to say he didn\u2019t envision his future before it happened. Samuelsen recalled his first day of training as a track worker, when TWU Local 100 representatives came to speak.<\/p>\n<p>\u201cI immediately thought to myself, \u2018These are the freakin\u2019 guys that are running this extremely impressive union? The vaunted Transport Workers Union Local 100?\u2019\u201d Samuselsen said. \u201cAnd I was looking at these guys. They were the most unimpressive crew of people, and I immediately thought to myself, \u2018I can beat these guys, and I can do a better job than them.\u2019\u201d He was in his mid-20s at the time.<\/p>\n<p>Track work is inherently dangerous \u2013 even more so when Samuelsen started in the \u201990s. \u201cI had to learn how to organize, and workers had to band together to prevent bosses from ordering us out \u2013 in the pursuit of production \u2013 and to work in unsafe conditions,\u201d he recalled. And he learned quickly \u2013 his and his fellow workers\u2019 \u201clives depended on it.\u201d And he realized he was good at it. \u201cAnd others realized I was good at it, and I got elected very quickly as a shop steward,\u201d he said.<\/p>\n<p>So began his ascent.<\/p>\n<p>Former state Sen. Diane Savino, a lifelong member of the labor movement who chaired her chamber\u2019s Labor Committee, first met Samuelsen when he was still a budding union leader at the turn of the century. She had enrolled in a Cornell University labor studies class to sharpen her organizing skills at the same time TWU Local 100 had sent some of its new officers to take the course \u2013 including Samuelsen.<\/p>\n<p>\u201cHe was larger than life,\u201d Savino recounted. \u201cHe was filled with piss and vinegar then.\u201d In 2001, Samuelsen was a lower-level union officer who\u2019d recently joined leadership on an insurgent slate led by now-former TWU Local 100 President Roger Toussaint. The reform slate wanted to return to the ideals of Quill they felt the leadership didn\u2019t uphold. \u201cHe was quite a character then, (and) has been that same person ever since,\u201d Savino said. \u201cHe\u2019s just gone on further.\u201d<\/p>\n<p>That included challenging Toussaint for leadership of the local in 2009, and, after Toussaint dropped out of the race, Curtis Tate, Toussaint\u2019s hand-picked successor. Samuelsen came out victorious, and held the position until he won a full term as international president in 2017.\u00a0<\/p>\n<p>In the aftermath of the contentious 2009 election, Samuelsen made a conscious decision to put an end to the union\u2019s warring factions. Tate told City &amp; State they shared \u201ca mutual desire to see our local united and to advance.\u201d<\/p>\n<p>\u201cThere never was any bad blood between John and I,\u201d he said. Now the union\u2019s international administrative vice president, Tate said he and Samuelsen maintain a close friendship and working partnership. \u201cWe actually kind of complement each other,\u201d he said. \u201cI\u2019m a lot more laid back. \u2026 John is way more dynamic and animated \u2013 and sometimes I pull him back a little, so we balance each other out.\u201d<\/p>\n<p>That \u201cdynamic\u201d style of picking fights with management and duking it out in the court of public opinion has gained Samuelsen loyalty from his members. When then-Mayor Eric Adams backed the push to ban horse carriages last year, Samuelsen shared with City &amp; State his text message to the mayor, calling him a \u201cbackstabber.\u201d It was followed with a $1 million ad campaign attacking the mayor. And Samuelsen relishes confronting bosses face-to-face, like when he threatened \u201cabsolutely vicious strike action\u201d during testy 2019 contract talks with American Airlines.<\/p>\n<p>\u201cI know (MTA Chair and CEO) Janno (Lieber) doesn\u2019t appreciate his tactics, but look \u2013 to get people to go and protest in front of someone\u2019s home means that they will follow you anywhere,\u201d Daglian said, referring to coordinated protests of not just Lieber, but politicians as well. Hochul has also been greeted by an entourage of TWU protesters at transit-related events. \u201cI don\u2019t think he does anything on a whim when it comes to representing his members or taking care of the membership at large,\u201d Daglian said.<\/p>\n<p>Samuelsen has remained popular among members as he\u2019s racked up a number of wins over the years. Transit workers in New York City enjoy generous contracts that he helped negotiate. Membership has grown under Samuelsen\u2019s stewardship as well, from roughly 115,000 people about a decade ago to the 165,000 members now. Some of the newest workers to join the ranks are New York City Ferry workers.<\/p>\n<p>That loyalty extends even outside of Samuelsen\u2019s home base of TWU Local 100. He was welcomed with open arms for a photo shoot at the American Airlines terminal at LaGuardia Airport in August, where union workers gladly ferried him across the tarmac and provided him with access to a hangar.<\/p>\n<p>\u201cIf he was a weak president, you wouldn\u2019t want to be seen with him,\u201d said Victor Gonzalez, the TWU Local 501 president representing airline workers at several East Coast airports and San Juan.\u00a0<\/p>\n<p><strong>Horses and snakes<\/strong><\/p>\n<p>Samuelsen\u2019s evolution into the union leader he is today has included picking plenty of fights with politicians and bosses, and engaging in aggressive campaigns against them. But he insists they aren\u2019t personal. \u201cI fully embrace the concept that I criticize behavior,\u201d Samuelsen insisted. \u201cI don\u2019t criticize people. I don\u2019t dislike people. I dislike behavior.\u201d Hochul, however, seems to be an exception. Not five minutes into a 2 1\/2-hour sitdown interview, Samuelsen made the unusual accusation that the proud Irish American governor was actually Welsh.<\/p>\n<p>\u201cLoads of Welsh built the Erie Canal alongside the Irish, and I think she\u2019s mixed up,\u201d Samuelsen said. \u201cPlus, we don\u2019t want to have to claim her.\u201d (Per Hochul\u2019s office, her family arrived in America from Ireland well after the Erie Canal was completed.) Samuelsen also leans heavily on his Irish heritage, with family hailing from Derry (and yes, he has watched \u201cDerry Girls\u201d). He was even recently named next year\u2019s grand marshal for the New York City St. Patrick\u2019s Day Parade.<\/p>\n<p>Samuelsen has attacked Hochul\u2019s Irish-ness before. Twice now, the TWU has run St. Patrick\u2019s Day ads calling the governor a snake akin to those of legend driven out by St. Patrick. \u201cNow we wish St. Patrick would come back and rid New York of Governor Kathy Hochul,\u201d Samuelsen said in the ad that first ran amid a contract dispute in 2024 involving Metro-North Railroad workers, and ran a similar ad this year ahead of still-ongoing negotiations for a new contract for transit workers.<\/p>\n<p>Read more <a href=\"https:\/\/businessrelocationdigest.com\/?p=663\">This week\u2019s biggest Winners &amp; Losers<\/a><\/p>\n<div>\n<div><iframe class=\"embedded\" data-embed-src=\"https:\/\/www.youtube.com\/embed\/pYWa4HoSHLY?si=eFe38VSwNBtdD9sZ\" frameborder=\"0\" src=\"https:\/\/www.youtube.com\/embed\/pYWa4HoSHLY?si=eFe38VSwNBtdD9sZ\"><\/iframe><\/div>\n<\/div>\n<p>Samuelsen\u2019s attacks can often feel awfully personal \u2013 even if they\u2019re not personally motivated. Former New York City Transit President Sarah Feinberg still remembers how he went after both her and former MTA Inspector General Carolyn Pokorny in 2021 \u201cin such personal terms\u201d when they suspended several subway track inspectors for allegedly failing to perform their duties and then lying about it. Samuelsen tacitly accused both of racism, saying at the time \u201ctwo privileged white women have just turned the lives of seven people of color totally upside down.\u201d<\/p>\n<p>More recently, Samuelsen has waged war against Menin and City Council Member Christopher Marte, who is championing legislation to ban horse carriages, the drivers and owners of which are represented by the TWU. The speaker had remained largely neutral on the long and contentious fight until recently, and, per a source close to Menin, had a positive working relationship with Samuelsen; TWU even backed her for speaker last year. The same source said Menin gave Samuelsen a heads up that she would schedule a hearing on the bill before she had decided to support it.<\/p>\n<p>That\u2019s when their relationship turned \u2013 Samuelsen and the TWU have since attacked Menin publicly, saying in one ad, \u201cThanks for the betrayal, Julie!\u201d<\/p>\n<p>Yet Samuelsen calls out politicians who go against his workers, no matter the consequences. \u201cEvery politician, every CEO who intentionally inflicts harm on a member of the Transport Workers Union should check for skeletons in their closets before taking that step,\u201d he added as a warning in a subsequent text, \u201cand they should expect to be the subject of a prolonged multifaceted strategic fightback campaign.\u201d<\/p>\n<p>But Samuelsen\u2019s attacks on Menin and Feinberg seem benign compared to the public campaign he is waging now against Hochul. Recent offensive strikes have included writing a letter requesting the New York State AFL-CIO not endorse the governor for reelection while laying out recent labor debacles and starting a super PAC to oppose her in November.<\/p>\n<p>He said the intense beef transcends a single contract dispute or disagreement. As Samuelsen tells it, he used to get along with Hochul when she was lieutenant governor. Then came alleged betrayals in two successive contract negotiations since she became governor (including the Metro-North negotiation that resulted in the \u201csnake\u201d attack in 2024).<\/p>\n<p>The last straw for Samuelsen \u2013 \u201cwhere I just gave up on trying to have any kind of relationship with her\u201d \u2013 came at the end of last year when Hochul vetoed legislation to require two-person train crews on the New York City subways. According to Samuelsen, Hochul not only rejected the bill despite its broad support in the Legislature, she wrote a veto message arguing the bill would have caused reductions in service and hindered the MTA\u2019s \u201cability to benefit from capital investments.\u201d Samuelsen took that as an \u201cabsolute attack\u201d on transit workers. \u201cAnd then I just went\u201d \u2013 Samuelsen said, finishing the thought with an aggressive middle finger \u2013 \u201cthat\u2019s where we\u2019re at. She\u2019s untrustworthy.\u201d<\/p>\n<p>\u201cThis governor is focused on results, not petty personal politics,\u201d Sean Butler, a spokesperson for Hochul, said in a statement to City &amp; State. \u201cGovernor Hochul has delivered for New York\u2019s transit riders and the workers who move them like no governor has before. She rescued the MTA from its fiscal cliff, committed billions in additional funding, strengthened transit worker protections and oversaw a historic reduction in subway crime.\u201d<\/p>\n<p><strong>Letting loose<\/strong><\/p>\n<p>Nearly everyone who spoke about Samuelsen for this story agreed he has a sharp strategic mind and can equally be a formidable opponent or fierce ally. But the end goal of the vitriolic and uphill fights he is waging currently \u2013 including against Hochul \u2013 have left many scratching their heads, even those with confidence in Samuelsen\u2019s ability to think five moves ahead.<\/p>\n<p>The letter he wrote to New York State AFL-CIO President Mario Cilento urging the umbrella labor organization not to endorse Hochul for reelection didn\u2019t prevent the powerful group\u2019s members from voting to endorse the governor within a day of the letter. Nor did Hochul lose any of her many, many high-profile union endorsements. But even as Samuelsen may agree that, generally, Democrats are better for working people than Republicans, that doesn\u2019t mean he will rubber-stamp every Democrat just because their opponent might end up winning.<\/p>\n<p>\u201cAnytime anybody talks about endorsing a pro-trade union Republican \u2013 \u2018Well, we can\u2019t do that because, the lesser of two evils institutionally are the Democrats\u2019 \u2013\u00a0well, it\u2019s the most stupidest freakin\u2019 notion ever, and I just won\u2019t entertain it anymore,\u201d Samuelsen said. He stepped in to prevent some of his locals from backing Republican Lee Zeldin against Hochul four years ago, he said, but isn\u2019t stopping anyone from endorsing her current opponent Bruce Blakeman.<\/p>\n<p>Samuelsen hasn\u2019t taken much heat from other union leaders for his actions, either. \u201cHe is strategic and will stop at nothing to protect and enhance the lives and well-being of his members,\u201d Cilento said of Samuelsen in a statement to City &amp; State. \u201cI have the utmost respect and appreciation for his dedication and commitment to the cause of organized labor.\u201d<\/p>\n<p>Still, Samuelsen\u2019s continued attacks on Hochul are unlikely to encourage her to sign the two-person train crew bill this year after the Legislature passed it a second time in June. In fact, Samuelsen fully expects her to veto it again. And whether he admits it or not, the tide seems to have finally turned on the horse carriage fight with a ban appearing increasingly likely \u2013 particularly after 18-year-old tourist Romanch Mahajan was fatally thrown off a runaway horse-drawn carriage in June. So it raises the question: What is his endgame?<\/p>\n<p>It\u2019s not the first time Samuelsen\u2019s strategizing has left people puzzled. His staunch opposition to congestion pricing despite the monetary benefit to the transit system his workers serve seemed like a contradiction. But before he quit the advisory council tasked with making the rules for the program out of protest, Samuelsen\u2019s loud advocacy for New Yorkers underserved by the subway had an impact.<\/p>\n<p>\u201cWe have congestion pricing,\u201d said Danny Pearlstein, policy and communications director at the Riders Alliance. \u201cIt\u2019s successful, and part of that success stems from John standing firm on the need for expanded bus service.\u201d Though Pearlstein and other advocates might not have agreed with the tactics, he acknowledged the program is now better thanks to advocacy from Samuelsen.<\/p>\n<p>In other words: Just when it looked like Samuelsen had lost the plot, he turned out to be right.<\/p>\n<p><strong>Old school vs. new school<\/strong><\/p>\n<p>Even after becoming TWU\u2019s international president, Samuelsen has remained heavily involved in the machinations of Local 100. That includes having a hand in contract negotiations. \u201cJohn was literally and figuratively sort of looming in the background,\u201d former New York City Transit President Richard Davey told City &amp; State of negotiations in 2023. \u201cThat may have been their strategy, but I\u2019m not sure (then-Local 100 President) Richie (Davis) and the negotiating team were fully empowered to come to the deal because John was so in the shadows.\u201d And while less involved in this year\u2019s MTA contract negotiations, per a source familiar with the talks, Samuelsen\u2019s level of involvement in a local dispute, the source said, is \u201cunusual\u201d for most international presidents.<\/p>\n<p>Describing Samuelsen, the same source said, \u201cI think Samuelsen has this romanticized view of a union leader as agitator and fighting modernism, and it\u2019s very old-fashioned and outdated in many ways.\u201d And it\u2019s not necessarily wrong. With his singular focus on economic populism and the livelihood of workers, Samuelsen is part of an increasingly uncommon breed of white, working-class labor leaders in the mold of his idol Mike Quill, even as he describes himself as \u201cthe opposite of an idealogue.\u201d<\/p>\n<p>Samuelsen agreed he\u2019s an old-school agitator, but rather than see it as a sign of antiquity, he lamented the idea that he\u2019s outside the norm. \u201cI am combative, but I\u2019m telling you that if every other union leader was getting into these explosive confrontations that are justified the way the TWU has, I wouldn\u2019t appear to be larger than life,\u201d Samuelsen said. \u201cAnd it\u2019s a shame that I appear to be larger than life, because the only reason that\u2019s happening is because the labor movement has become lackluster.\u201d<\/p>\n<p>Feinberg suggested this style is all Samuelsen knows. That may be true. But Samuelsen sees no reason to change if he\u2019s still fighting the good fight and delivering for his members. \u201cThis world is not for everybody, and the TWU is a different union,\u201d he said. \u201cIf you don\u2019t want to \u2026 pick smart fights and defend workers, then just go back to your tools or retire.\u201d<\/p>\n<p>Now 58, Samuelsen, too, will retire one day, when he becomes \u201ctoo exhausted or burnt out.\u201d But based on the verve with which he reacted to learning his LaGuardia tarmac shuttle driver wasn\u2019t in a union, that day isn\u2019t anytime soon. He requested someone find out how many drivers there were. \u201c(Even) if there are 10, we\u2019ll organize them,\u201d Samuelsen asserted without question. After all, he\u2019s always on.<\/p>\n<p>Read more <a href=\"https:\/\/businessrelocationdigest.com\/?p=661\">In Hudson Valley race, Lawler and Conley are fighting Middle East wars<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The old-school transit union leader picks a lot of quixotic fights. 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